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reatil and ecommerce

Catch a broken image or cart before a shopper does

Applitools checks your product pages, cart, and checkout against an approved baseline with Visual AI, so a broken price, a misplaced promo banner, or a failed A/B variant gets caught before a shopper sees it. Visual AI can ignore content that's meant to change, like personalized recommendations and rotating promotions, so testing doesn't mean fighting false positives.

Test A/B variants

Applitools can ignore content that's supposed to change, like promotions and A/B variants, and only flags a real layout break.

Cover every browser and breakpoint

Run the same check across Chrome, Firefox, Safari, and multiple breakpoints in parallel, so a responsive bug doesn't ship on just one screen size.

Catch a broken cart or checkout step

Applitools checks cart accuracy, form validation, and checkout steps against your baseline, so a broken step doesn't cost you a completed order.

Where retail and eCommerce sites break, and how Applitools catches it

Test personalized and promotional content without chasing false positives

Ignore content that's meant to change
Applitools' AI algorithm can ignore personalized recommendations, rotating promotions, and A/B variants, so a test doesn't fail just because the content did what it was supposed to do.

Catch a real layout break inside a promotion
A promo banner that's supposed to change still gets checked for a broken layout, a missing image, or a misplaced call-to-action.

Screenshot of Lowe's homepage with all personalized content identified
Screenshot showing text expansion when comparing two languages

Keep your public storefront accurate across every region

Catch text overflow and truncation in translated pages
Applitools compares your storefront across languages, so a translated product name or price label that overflows its container gets caught before shoppers see it.

Check prices and currency formatting render correctly
Applitools checks that prices, currency symbols, and formatting display correctly for each locale, so a shopper sees the right price in the right format.

Cover every browser, device, and breakpoint in parallel

Test Chrome, Safari, Android, and iOS at once
Run the same visual check across browsers and breakpoints in parallel, so you see how a change looks on a small screen without a separate manual pass.

Build coverage across your catalog automatically
Point Applitools at a URL and it creates visual checks across your pages automatically, so coverage doesn't depend on how many product pages someone had time to script.

Customer Testimonials

“Applitools has become essential to our process. It's helped us cut defects, speed up testing, and let our team focus on high-value work. Now, quality is truly a shared responsbility.”

Eric Terry
Sr. Director of Quality Control

“Thanks to Applitools and Continuous Integration, release times have been cut by 75%, a huge savings across the company and a major step forward as the company redefines itself to be 'digital first.' ”

Greg Sypolt
QA Director
Gannett logo

How retail and eCommerce companies use Applitools

Retail and eCommerce teams change prices, promotions, and personalized content constantly, often with AI-assisted code and tests behind it. Applitools adds a check that doesn't guess: Visual AI compares every page to an approved baseline, and a Deterministic Language Model returns the same result every time.

Promotional banners and campaigns

Homepage banners, promo campaigns, and seasonal takeovers get checked for broken layouts and misplaced calls-to-action, so a campaign launch doesn't ship with a visible bug.

Product catalog, search, and filters

Product images, category pages, and filter results get checked for consistency, so a catalog update doesn't quietly break how shoppers find what they're looking for.

Cart and checkout

Cart totals, shipping options, and checkout steps get checked like any other critical path, so a broken field doesn't cost you a completed order.

Ready to catch a broken cart or checkout before a shopper does?

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